Brand Promotion ::

In the backdrop of the rising cricket fever in the country during the World Cup 2003, Prima division introduced the 'One Up' Challenge contest for its doctors.

ONE UP, a multioxidant, multivitamin and multimineral tablet, is a brand designed by doctors. The punch line, says it all, 'One Up body, One Up Life.'

The ONE UP Challenge was a mixture of a contest and an event management for the promotion of the brand.