Alfa ::

The third new division, Alfa is in the mass products segment and focuses on Gastro, Ortho, and Anti Infectives segments. The gastro-intestinal market is worth around Rs. 3000 crores and is growing at 19%. Alfa will join the existing divisions, Prima and Vista, in this category and is expected to substantially push the revenues from this basket from current Rs. 262 crores (ORG July MAT 2006). The company plans to deploy around 200 new field personnel in this new division to drive growth.